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Friday, June 18, 2010

Google 'Caffeine'

One of Google’s software engineers, Carrie Grimes, said on Tuesday that Google has officially rolled out its much anticipated new search index coined called “Caffeine.”

This new method promises “50% fresher results for web searches” and is the “largest collection of web content [they’ve] offered” to date.

Grimes write in her blog post, that due to the rapidly expanding nature of web content, including videos and images, news and real-time updates, the average web page is richer and more complex. As a result the old way of indexing was no longer effective. Searchers want to find the latest relevant content. and publishers expect to be found the instant they publish. In order to keep up with the evolution of the web and to meet rising user expectations, google developed “Caffeine”.

“Caffeine” is the method of indexing system that analyzes the web in small portions in order to update the search index on a continuous basis globally. That means searchers will find 'fresh' information than ever before – no matter where or when it was published.

The rate at which “Caffeine” indexes web pages is really quite astounding: if this were a pile of paper it would grow three miles tall every second. New information is added at a rate of hundreds of thousands of gigabytes per day.

Many people around the world turn to the internet to search for what they need every day. So with “Caffeine” Google has made their search more effective and more relevant. Website owners(and blogger) hopeful of getting ranked will also need to keep their web content fresh and updated to maintain the attention of their target audience groups and search engine.

Happy searching :)
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